Designing Life’s Metamorphoses: The Vision Behind Ani Egoista’s Creations
ANI EGOISTA: CREATIVE DIRECTOR OF THE ANI EGOISTA BRAND
Vision:
Design for me is the balance of architectural form, functionality, and perfectionism. Aspiring towards minimalism, I view each piece of jewelry and accessory not merely as an item, but as a statement — reflecting the essence and ideals of the individual who chooses it. My creations are an exploration of space, light, and matter, fostering harmony between the wearer and their environment.
Design, in my understanding, is a manifesto of life. Through the “Design Your Life” movement, I encourage everyone to become the architect of their destiny, using design as a tool for personal creativity and expression.
Educational Path:
- 2010: Academy of Fine Arts in Florence - Techniques of Leonardo da Vinci.
- 2012: School of Painting in Alicante - Oil Painting and Abstraction Study.
- 2013: Masterclass in Madrid - Intensive Contemporary Art Course.
- 2023: Royal College of Art - Ethical Practices to Guide Innovation.
- 2023: Parsons School of Design - Sustainable Fashion
Professional Achievements:
- Since 2014: Creation and launch of the “Made in Jungles” jewelry collection.
- 2020: Publication of the book “To Love, To Learn, To Create,” which quickly became a bestseller.
- 2021: Appointment as Creative Director at “ANI EGOISTA”.
- 2022: Unveiling of the signature sculpture “Metamorphosis.”
Publications and Appearances:
Interviews and works have been featured in prominent magazines such as Vogue, Cosmopolitan, Elle, Grazia, Cosmo Shopping, and Art Life. Regular participation in festivals like Art Life Fest and art and design conferences.
Conclusion and Philosophy:
At ANI EGOISTA, sustainability and social responsibility are of utmost importance. We are committed to creating jewelry that harmonizes with the environment, actively supporting charity and sustainable development principles — these are the tenets that form the foundation of our philosophy and worldview.
The Future:
Looking ahead, ANI EGOISTA will continue on the path of innovation, exploring new frontiers in design and endorsing practices that contribute to positive change in people’s lives and the environment.
“My greatest muse is nature. Its boundless diversity, depth, and the perfection of forms are the foundation of my creativity. In every drop of dew, in the line of a leaf, in the curve of a branch, there are endless lessons in beauty and harmony that I strive to translate into the world of design. Nature is my most significant teacher, and through my work, I endeavor to pass on her lessons of eternity and constant renewal.” — Ani Egoista
Ani Egoista, originally from Yerevan, is a world-renowned designer whose creations are born from journeys between cultures and continents, reflecting her boundless inspiration and limitless talent.
“MY GREATEST MUSE IS NATURE. ITS BOUNDLESS DIVERSITY, DEPTH, AND THE PERFECTION OF FORMS ARE THE FOUNDATION OF MY CREATIVITY. IN EVERY DROP OF DEW, IN THE LINE OF A LEAF, IN THE CURVE OF A BRANCH, THERE ARE ENDLESS LESSONS IN BEAUTY AND HARMONY THAT I STRIVE TO TRANSLATE INTO THE WORLD OF DESIGN. NATURE IS MY MOST SIGNIFICANT TEACHER, AND THROUGH MY WORK, I ENDEAVOR TO PASS ON HER LESSONS OF ETERNITY AND CONSTANT RENEWAL.” — ANI EGOISTA
SEE ANI’S DESIGNSFramed Essence | Necklace | Black
Discover “Framed Essence”—an embodiment of elegance in simplicity. Crafted with a durable black acetate frame, this necklace pairs a modern pendant with a robust cord for a touch of urban sophistication. Its design celebrates the beauty in clarity and structure, mirroring the frames of our cherished memories. Perfect for versatile styling, it’s a subtle statement for the minimalist at heart, offering a seamless blend of form and function.
Metamorphosis | Pendant | Black
Introducing the “Nocturnal Butterfly”—a symbol of metamorphosis in the still of night. With its deep black finish, this pendant whispers secrets of sophistication. The abstract butterfly form, with its fluid lines and graceful curves, captures the essence of elegance in motion. It’s a tribute to transformation and the brave voyage towards self-discovery. Wearing it is a declaration of confidence, a minimalist yet bold accent that speaks to those who find beauty in life’s constant evolution. This piece isn’t just jewelry; it’s an invitation to unfold your wings and soar.
Droplet | Ring | Gold plated
Experience the luster of modern sophistication with our “Gilded Droplet” ring—where art meets elegance in the form of jewelry. The ring’s sleek design, mirroring a suspended golden droplet, is a testament to minimalistic luxury. Its gilded finish gleams with the promise of refinement, while the fluidity of its shape captures a moment of grace, frozen in time. Perfect for those who speak in style and live with artful intention, the “Gilded Droplet” ring is more than an accessory—it’s a signature of poise and a celebration of personal elegance.
La Luna | Earrings | Gold Plated
Step into a world where celestial wonder adorns your every move with “La Luna” earrings. Crafted from brass and bathed in a golden glow, these pieces capture the enigmatic beauty of a moonlit sky. They are a homage to the eternal dance of night and day, symbolizing the ebb and flow of life’s constant evolution. Wearing them is to embrace the moon’s reflective beauty, adding an air of mystique to your presence. “La Luna” is not just jewelry; it’s a celestial symphony, a connection to the cosmos’ everlasting allure.
THE VISIONARY WITHOUT BORDERS
A confluence of cultures. Innovator. Seer. Meet Ani Egoista — a designer redefining the essence of jewelry. In our latest interview, we unveil the depths of her inexhaustible inspiration and her unique perspective on the world of design, which form the foundation of her renowned collection.